We craft digital experiences that delight and are simple to use.

Our approach blends the understanding of what people need, how they think and behave along with the possibilities of technology to come up with meaningful and engaging solutions.

We obsess over this craft through constant iterations and attention to those pesky little details.

After all, who doesn't love a great brew!




User Research - Use ethnography techniques like personal interviews, and contextual inquiry to understand user behavior, patterns and pain-points.

Consumer Journeys - Create an emotional and functional journey of a user interacting with a product or service over various touch points using different channels to gather actionable insights.

Interactive Prototypes - Quickly test ideas and concepts using paper and digital prototyping techniques. Going for an investor pitch? We recommend this!

Mobile & Responsive Apps - Design world class mobile experiences for Android, iOS and the web that are high on usability, engagement and delight.

Web applications - Designing next generation ERP and business applications that are at par with consumer products in terms of function, interactions and aesthetics.

Usability Testing - Thorough review of existing products and services to identify gaps and suggest improvements that align with your user and business success goals.

Growth Hacks - Brainstorm ideas that expand the product conversion funnel. Not just more users but more happy users.

UX Workshops - Conduct workshops on user-centered design for all product stakeholders. Customized as per the need, these interactive workshops leave participants with techniques and mind-set to solve day to day problems more effectively.






Harsh Panchal

Engineer turned designer.

Having finished his post-graduation in Information & Interface Design from the National Institute of Design, Harsh worked with Myntra for a short stint before becoming an independent UX consultant.

Apart from design and technology, he’d love to give his two cents on football, electronic music, bike rides, food and his quest to be fit someday.


Pawanjot Singh

A post graduate from National Institute of Design (NID) and graduate from Sri Ram College of Commerce (SRCC), Pawan has worked with large Tech and FMCG giants like SAP and GSK to product companies like Myntra, Career Launcher, EduPristine, Fastfilmz and Tech-Tailor.

When not designing, he loves spending time in kitchen trying out new recipes, gardening and networking.